Why digital transformation is critical for businesses to stay competitive in the 2023 landscape
businesses of all sizes must adapt and evolve with the changing technological landscape. Digital transformation is no longer a luxury, but an absolute necessity.Digital transformation is changing the business landscape by reshaping traditional business models, enhancing customer experiences, improving operational efficiency, enabling data-driven decision-making, and fostering innovation to stay competitive in a rapidly evolving digital era. What is digital transformation? Digital transformation refers to the integration of digital technology into all areas of a business. It's about reshaping organisations and improving business performance with the aid of digital investments like artificial intelligence (AI), big data, and cloud computing. It's not simply about digitising an existing service, but about redefining the business models to deliver value to customers in novel ways. A successful digital transformation requires a well-thought-out strategy. These are some of the steps